THINK NEW

The first Keyline worldwide campaign has just started, under the catchphrase "THINK NEW" and with the payoff "Innovators by design, since 1770". The campaign has already gone viral, both in traditional and new-generation media. Social networks and the Web were flooded with the new Keyline way of thinking, thanks to the new website and to the brand-new Keyline TV project, showcasing several corporate and advertisement video. Everything was created with a catchy and innovating style, severing ties with the old way of advertising. THINK NEW: the Keyline way of thinking conquers the world. CREDITS:Video direction - Alessandro AlpagoSound design - Maurizio Bergmann